CASE STUDY - 2021
What sets our product apart is helping users set a “me-time” to wind down before sleep instead of just a sleep time, sending them notifications via text that’s tailored to their personality and framing the solution as a way to help them wake up energized and achieve their daytime goals.
UX Designer - Discovery, User Research, Design and Testing.
Talise Tsai - Product Manager
Andrew Bray - Developer
pillow head + zzz = pzzzow head 😊
86% of young adults struggle to get to bed on time - and the $430B sleep aid market focuses on helping people fall asleep and stay asleep, and it doesn't quite solve their problem. Traditional alarms & apple sleep don't work because they're easy to ignore and don't take downtime needs in to account.
There is a wide array of sleep aids both physical and digital. We conducted an extensive analysis of dozens on the current market. We also researched applications that provide gamification and incentives since our target demographic is more likely motivated by these aspects. Also we reviewed social media and website blocking applications to take a more intense approach. The following are key takeaways:
Insights showed most interviewees have no clear nightly routines before bed. There were also reports of dreading sleep due to feeling unproductive, delaying sleep due to watching videos, netflix and social media. Also interviewees showed they were well aware of bad sleeping habits.
We conducted a survey with our target market to challenge our assumptions gathered in the competitive analysis stage. The results were staggering with most on social media (80%) or watching TV (60%) prior to bed and 86% struggled with getting to bed at a reasonable time.
Exploration and Iteration
After gathering our insights, we knew that an onbording experience was vital in intoducing pzzzow head to our user and creaating a rewarding and fun set up. Also since part of our application is educating users on causes and effects of bad sleep habits we decided to create a detailed landing page introducing our product.
We collaborated in Figma to create the low fidelity wireframes. The original name was "pizzow" head but we changed that since it was too close to the word pizza 🍕. The created the landing page with the intention of advertising features, the character of pzzzow and educating the user on revenge bedtime procrastination. Originally we had the time flies screen broken up into separate screens, but ended up consolidating so that it was simpler. We all agreed that it improved the overall experience for the user by not making the task to daunting.
At this stage we conducted some usability tests to gather insights on our low fidelity flow for onboarding and text flow mockup. From here we were able to make necessary changes to the wireframes so we can start to work on the high fidelity mockups.
We chose to update the modals to full screen since it was more uniform. After gathering some insights in our usability text, we decided to move around the order or content on our landing page, add multiple places the user can sign up and bring the I fight revenge bedtime procrastination to the forefront. We added the pzzzow character illustrations, different button states and emojis.
landing page and onboarding
LANDING PAGE & ONBOARDING
The final landing page includes key features - custom sleep schedule, pzzzow personality and advertising the idea of wind down time. We also implemented some animations with buttons and a fun mockup of a phone with texts and use of emojis. The onboarding pages introduce pzzzow to the user, set up of wake time, sleep goal, wind down, pick a pzzzow and confirmation text.
7 DAY TEXT TEST 🧪
Based on insights, goals and pzzzow personalities we created text flows in miro. From these flows are created a basic flow to send manually to users over a 7 day period. One group of participants would get a text at the end of the 7 days asking them how the week panned out and the other group would recieve a text every following morning asking them how their wind down and nights sleep went. After the test was conducted it was gathered that users preferred the morning text. This also was a great lead into our feature features of streaks and pzzzow as a chat bot.
wind down and sleep text
wake up text
Above we show an example here of our wind down and sleep text. Based on our insights gathered in the 7 day text test, we decided to implement the wake up text with the user being able to answer yes or no. Then pzzzow is able to respond with an answer.
This is project was a part of the co.lab (you belong in tech) cohort. It is also an ongoing project. Feature developments above are currently in the works. For a more hardcore approach users will have the option of blocking social media apps, seeing their weekly progress and choosing from more pzzzow personalities like sassy, cheerleader and drill sergeant.
The video above is our presentation. Our project was selected as a top project in the entire cohort by a panel of expert judges from top tech companies. You can go to https://www.youtube.com/watch?v=vq74FhZ8zFY to see the live recorded video of the co.lab demo day. My voice is a little shaky because I couldn't contain my excitement. It was a great experience to colloborate with so many talented individuals from across the globe.